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Lowering the boom during pesticide application primarily serves to decrease drift. By positioning the boom closer to the target area, it reduces the distance that pesticide droplets have to travel through the air before reaching their intended surfaces. This helps to ensure that a greater percentage of the application goes directly to the target area, minimizing the likelihood that wind or other environmental factors will carry pesticide particles away to unintended locations.

While increasing coverage area might seem like a potential benefit, the primary function of lowering the boom is about ensuring accuracy and reducing drift. Enhancing pesticide potency and minimizing target species exposure are not direct results of lowering the boom, as those factors are influenced more by the formulation and method of application rather than the boom's position. Therefore, the focus on decreasing drift effectively outlines the primary purpose of this action in pesticide application.